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Dentsu Acquires SVG Media

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With great pleasure and pride we would like to share with you that Dentsu Aegis Network(DAN) has acquired SVG Media’s DGM, SeventyNine and Komli businesses. This acquisition is one of the largest ad-tech deals in India. Smile will retain their global mobile technology business Tyroo.

It is a very proud moment for all of us, since this is one of the largest deal in the Indian AdTech space. .

SVG will join the DAN’s Asia Pacific digital marketing agency Columbus and will become SVG Columbus. The leadership team including Anurag Gupta, Chirag Shah, Deven Dharamdasani, Ashwani Mehta, Akshay Mathur and other key leaders will continue to lead and grow the SVG business as an independent entity working with Clients, Advertisers and Agencies.

We would like to reiterate that for us and all of you, it will be business as usual and we will continue to work independently and with other Agencies and Clients. We have also got a unique opportunity ahead for us to leverage DAN’s Indian & Global relations to help increase our business.

http://www.dentsu.com/news/release/2017/0418-009273.html

http://economictimes.indiatimes.com/small-biz/money/dentsu-aegis-network-acquires-digital-media-network-company-svg-media/articleshow/58232899.cms

https://www.vccircle.com/dentsu-aegis-network-acquires-svg-media/

http://timesofindia.indiatimes.com/deals/-ma/dentsu-aegis-acquires-ad-tech-firm-svg-media/articleshow/58233763.cms

http://www.thehindubusinessline.com/companies/dentsu-aegis-network-acquires-svg-media/article9644685.ece

http://www.medianama.com/2017/04/223-svg-media-dentsu/

http://www.indiantelevision.com/mam/marketing/mam/dentsu-acquires-svg-media-launches-columbus-170418

https://www.ft.com/content/acaefa79-a6af-3005-93cd-0a1f6bdd4d2b

About the author / 

Mustali Kachwala

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